Iphone wasn't the first phone, Kindle wasn't the first ebook reader, google wasn't the first search engine.
You get the picture. Go fight for your customers.
For actionable ways to increase your visibility, social media is your best friend. Spread the word on facebook, leverage your friends and family to start talking about your web site on people's walls. Use twitter if at all possible. Tweet celebrities that you have a crush on them on your web site. Put that url every where. Social media is all about shameless self promotion. The idea is good, people won't think of it as spam.
Ideas are rarely unique. In fact, competition makes people aware of your space. Just execute the crap out of it.
We appreciate we will always have competition, we are excited by that as competition leads to a better product. I just want to hear of some creative ways in which I can go after my audience
You know what's better then tech crunch? Cnn, New York Times, Washington Post - think bigger, and definitely think more main stream then tech crunch.