From their FAQ: "Movies will be variably priced with the most current films in the low thousands - no movie will be priced below $500. This will permit two viewings within a 36 hour period."
I was thinking $20, heh.
I was thinking $20, heh.
"Target consumer: wealthy individuals with home media rooms"
Duh.
It also says the two founders were CEO of ticketmaster, and home distribution president at Warner Bros. I suppose these two would know how to price this, and who to talk to for licensing.