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Good stuff. Always found trend spotting fascinating. And sadly the main #trending pages end up with useless noise stories on their top trending topics (e.g. memes)

Have you checked with other trend services to find any interesting discrepancies that could inform how your product differentiates?

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Nope, we spot our own trends from different sources and do validation that way.

For example, if our tech founds on a forum that "adult coloring books" are trendy right now, it will double-check by checking Amazon and Walmart, too.

Then obviously, it checks Google Trends, too.

We don't stop there. We have a 4-stages process: source > analyze > enrich > forecast

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