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> the fact google search is a monopoly

Except it's not. I never use Google, I use DuckDuckGo. If DDG fails I try Bing. I have google and facebook domains blocked from access in my system because I don't like their tracking. Lots of other people search without Google. Google is simply not a monopoly in the search game.

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Google has over 90% of search market share in Europe. The statement that Google is a monopoly isn't really debatable.

And the fact that you can use another search engine doesn't change the power Google has, because everyone else uses Google. So your website has to play by Google's rules if you want to be found.

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