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Agreed. The first step is always to establish what matters most to your company and your team. From there you'll have a clearer picture of what your ideal destination is and then you can draft OKRs accordingly. Here's a simple online guide on How to write great OKRs: https://www.perdoo.com/how-to-write-great-okrs/.

Another good place to start is the Ultimate guide to OKR: https://www.perdoo.com/the-ultimate-okr-guide/.

Hope that helps!

This book has plenty of real life examples and there's one that might sound close to your reality. I wouldn't say that the whole leadership team needs to read it but I think that the CEO or COO needs to lead an objective based framework such as OKRs to make it successful. Tability also has good readings on their blog: https://blog.tability.io/the-4-stages-of-goal-tracking-how-t...

A better, more up to date book for startups on OKRs is Radical Focus by Christina Wodtke. The examples are more real world. https://www.amazon.com/Radical-Focus-Achieving-Important-Obj...