I am wondering whether there is a management issue at Hex-Rays. The newly released company website features a page which appears to advertise against the product [1], because it entirely misses who their audience is.

The core point made regarding why IDA is a superior product despite license unfairness is vendor support. However, the authors seem to miss that the target audience of IDA are tinkerers, who would be fine with fixing their own tools as long as the issues are only on the surface.

Hex-Rays is not Oracle, who can afford to live from license unfairness because their product is embedded deeply into the livelihood of so many large companies. Hex-Rays provides just a tool, which I have already replaced by Cutter with Radare2 and Ghidra's decompiler in my workflow.

I would not use IDA Home even if it was free due to its limitations and lack of Hex-Rays' Decompiler.

[1] https://www.hex-rays.com/products/ida/compelling-reasons-to-...