The components cost too much.
Perhaps if this was some open source play where everybody did everything for free. We tried different pricing, different positioning and we could not breakthrough into large volumes with a platform play. Everybody in the end tries to haggle you on the price / cut you out and unless you have Google-deep pockets you can't afford to lose money for a couple years to launch this wide.
I'd say that it's pretty much impossible to do a platform play in hardware if you're a startup. Even when talking about IOT, which is arguably the simplest hardware I don't remember of a platform play that went really well. Most of them are meh or random successes like the ESP WiFI (again not started by a small startup, but still could be argued that is a proper hacker platform).
If you want to play with some of our solutions, hit me up at luka dot birsa [at] visionect dot com and I'll see what I can do.