Hi guys, thanks for the response and feedback so far.

A couple things:

* This puts the M in MVP. By rolling it live, I hope to prove (or disprove) the general concept.

* As I mentioned earlier, the next iteration will include an option for the video creator to add a 'dismiss' button to allow the viewer to bypass the tweet requirement and just play the video.

* The next thing I want to test is an 'in-stream' tweet requirement. Perhaps it shows 30-90 seconds of a video and then it prompts for a tweet.

* I'm working on other, less obtrusive social actions: FB like, follow, etc.

Thanks again for the feedback. Keep 'em coming. :)