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During a crisis the primary goal is maintaining societal stability. Exploiting the rich and the desperate deteriorates that stability. People would rather have a lottery than an auction in these scenarios.

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I presume a shortage is far more destabilizing for the most essential things than a higher price.

Plus the government can act as a central buyer to back those who have the greatest needs. That and companies should be responsible for providing protection for employees

Higher prices, especially when caused by profiteering, exacerbate shortages. The price encourages more hoarding and profiteering. The lag in production and inventories means that this type of "information" takes a long time to flow to the original producers and then back to consumers, and in the mean time more inventory is in the hands of profiteers and fewer average people are able to protect themselves.

"Exploiting the rich"

I don't even understand how that works.

I think they are saying that with price jumps this high that only people with more money will be able to afford the items.

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