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I just can't believe they missed the obvious 'iShield' (ie eye shield) name... or maybe that didn't get past the PR department.

"i" was Steve Job's thing and that era is over. Don't expect to see that again.

iDoubt they'll be renaming the iPhone anytime soon

They are not naming any new thing as iSomething.

Seems to have already been taken by a nearly-identical product: