You must not remember much about Microsoft in the 80/90s
As Heraclitus said, no man ever steps in the same river twice.
Yet the river is just as eager to sweep you away as it ever was. Unless you intend to be willfully naive, past encounters with the river should inform your future expectations of the river. Who in the 1990s could have predicted that in the 2020s Microsoft would be a distributor of spyware? Every damn Microsoft critic saw that coming.