Show HN: WorkDNA – Attract engineers by showing off your engineering culture
workdna.com
workdna.com
What I really want, and no one has made, is for some comprehensive scraping of LinkedIn and Crunchbase to help answer the following questions for each company:
- Average turn over time for different job types
- Average experience of new engineers (new grad vs. 10 years)
- Distribution of management vs. engineers vs. PMs etc.
- Are management promoted from engineering or hired from outside?
- Have the founders had successful companies before? In the same area or different?
- What schools did employees go to? What is the education distribution of employees?
- what's the gender/race/etc. make up? (Does the company actually value diversity) etc.
Answer those, comprehensively, and I'd easily pay for access to that service.
Alternatively, if you are having companies post jobs, have them answer those questions (and tell them you'll check against LI/CB). i.e., get actual transparency where it matters, not just fake/propaganda transparency like you have here. That would actually help me make a decision to apply or not.
I like this idea, but unfortunately it hangs on the existence of LinkedIn. If for whatever reason LinkedIn changes its structure in a way that makes it impossible to easily obtain this data, such a service would probably sink.
> - What schools did employees go to? What is the education distribution of employees?
How would you interpret this information?
EDIT: On a somewhat related note, I had a side project a while ago that was kind of the inverse, which was a tool for employers where they could track their employee's LinkedIn activity to determine whether an employee was actively looking for another job or likely to quit soon, allowing employers to preemptively fire employees that didn't have a future with the company. I decided not to finish it because I thought it would be a terrible thing to have exist.
While I applaud you for taking the social/ethical value of your work into consideration, I have to wonder how this even seemed like a good idea in the first place?
I don't know. It just seemed like a funny, evil idea that I could test my skills with. I wasn't that intent on actually making a business around it, though I won't pretend like I wouldn't have tried if I thought I could make millions. The person I am now definitely would be totally against such a thing.
I'm not really sure how one would go about letting recruiters use it but not HR / managers, though. Very much a double-edged blade.
For example, we were writing a profile today for a company and shared data on how many engineers had been internally promoted to IC and management roles in the last year. And, we backed that up with specific stories from the last 6 months about how that was done. Plus we fill in Q&A questions to share that the IC/Manager paths are equivalent in pay and other common questions we know engineers have.
Thanks for that list of data points as that is very helpful!
We hope to expand to offer more of those as we get going too. And, break them out into a less narrative structure when it makes sense.
We think that hiring is stuck in the dark ages.
Engineering candidates have zero visibility into what it is like to work on an engineering team. They either have to have a friend working there, trust what the recruiter says, or invest a lot of time in the interview process.
As a result, looking for a job is like putting an offer on a house, but without knowing how many bedrooms or bathrooms it has. We want to change this and make it easier for smaller engineering teams to attract great engineers.
How?
Our software platform creates a careers site for engineering teams (the above link has an example profile). We show engineering candidates the team's culture, work schedule, technology, and methodologies. Plus a Q&A so candidates can ask questions before they even apply. The goal is to give engineers the info they need to get excited about the idea of a new job. And, give engineering teams a way to connect and attract more engineers who are a culture match.
What do you think?
Feedback always appreciated :)
"What traits do you value in engineering managers and leadership?"
"Servant leadership is everything to us. We want managers and leaders who are humble and know that their role is to support their teams and make sure nothing is standing in the way of doing great work. So not only work blockers but also ensuring our team has the time and energy to balance their personal lives with their work lives."
Every company I have ever worked for claims something similar. This doesn't actually tell me anything. I would still need an inside person to tell me how it actually is to work at the company.
We want to show how the company delivers on that value/trait, and what individual engineers say as well.
We know we can't be as good as the friend who is on the inside. But, we are trying to get closer to that gold standard.
The comments are going to seem fake if they come from current employees. Something like glassdoor might be better suited for that.
No employee (or founder) is going to post bad things about their own company of course. This website gives you a view of what the founders might _think_ their company culture is like, but not what it's actually like.
Sorry, I can't give a solution to that, just a problem statement :(
This is like a dating profile. You don't write a dating profile to explain why they shouldn't date you :), you show them what you are about and what you doing well at.
We want to give job seekers this info so they filter and find companies that might be a match for them. And, make it easy to get that first date so they can see if this company is a good match for them or not.
And now that I think of it - even if I am a candidate, this is still just the company saying what they want, so how is this any different than just trusting what the recruiter says?
Companies pay us to become their engineering careers page. Not only does this profile 10x the response rate for any recruiter outreach, but it also builds an ongoing pipeline of interested engineers who like the culture and engineering practices they see described.
For small to medium size companies this is huge as they can show candidates what they are about. This helps them fill the top of the funnel instead of fighting to get candidates to even respond.
It is kinda like a dating profile. You don't jump straight to marriage from a dating profile, you just get enough information to filter who you want to go on a first date with.
So, how is it different than a recruiter? A recruiter gets paid when you join the company. This is the company explaining who they are and how they work and then letting you decide if you want to have a chat and see if you are a match. In our minds that is a big difference. And, with our setup you can ask engineers at the companies questions you have anonymously.
Usually it's the opposite where job seekers are fighting to get companies to respond.
So what can you do? You show off what makes you different, whether it's cool technology, family friendliness, remote work, etc.
I'm no legal expert but I would suspect there could be a point of friction with legal teams inside companies. Things like liability for hiring practices, IP leakage, and security. Not to dissuade you but just some thoughts about possible challenges that might work against the goal of transparency.
We are a different in that we are building a robust career pages for engineering teams that are specifically designed to attract engineers. It is more than just the culture, it is about showing what it is like to work on the team and help the company build a pipeline of great talent with a variety of features/outreach.
I’ve yet to join a company that operates anything like it says it does from an external/marketing perspective.
The only way to know what you’re getting into is to join, or hopefully learn it during the hiring process.
It is about explaining who you are and how you back that with specific actions. Not to mention technical practices and methodologies.
Also, can the resulting page be customized with company identity and/or hosted under own domain name? E.g. workdna.company.com
Yep we've been doing these from: workdna.com/companyname and we are talking with some of our customers about mapping this to custom domain names. I'd love to chat!
Def part of our inspiration, but very different from what she is up too.
> We all start by 9am and finish up by 6pm.
Jive with:
> Flexible Schedule
And:
> Strict 40 hour work week
Sorry for the mistake, we are building something over here.
If this was a demo for companies showing how easy it is for them to say 2 things at once and not be held to the truth, then well done :)
I appreciate your feedback, feel free to hit me up at ben@workdna.com if you would like to chat more as you seem very passionate about this and I'd love to hear how you have been burned in the past. Some of the best insights we got while interviewing and testing with engineers were the questions they used to test companies given how they have been burned at past companies or by recruiters.