I'm astonished that a search of the comments here produces no hits for that master of modern Kayfabe... Trump.
I'll grant this is getting into Ad hominem territory, but I point it out because an 'it's all just a performance' viewpoint seems kind of worrying when you wield signifiant influence.
https://www.youtube.com/watch?v=wf0_nMaQ6tA&feature=youtu.be...
This is the part where he introduces the concept of kayfabe:
https://www.youtube.com/watch?v=wf0_nMaQ6tA&feature=youtu.be...