The flu season is 6 months for ~ 40k deaths.
We are at 10k deaths of covid in the USA. Depending on how you measure the 'season' it could be as little as a month in. If we keep with these numbers it will surely pass the flu death toll for the same time period.
Now also consider that unlike flu, we have no vaccine and the virus kills people in the prime of their life just as much as the elderly. We also have no idea on the way this virus works. We are making assumptions that it will work like a normal flu virus. There is anecdotal evidence it resides in people even after they have 'recovered', which isn't the same as a normal flu or cold. It is certainly something to be concerned with.