Do you hate it when a company gets lots of press coverage for a feature that can be implemented and tested in less than an hour?

To be honest, I say well done to their PR team. If you get can get great coverage with a simple piece of functionality then that's dream stuff! Do you have specific examples of this?

I think it's just a sign of how desperate the press is for any story. Especially in the Tech Crunch example you gave, the article was really pretty much filler, in my opinion, and by throwing any small thing in there, they were able to make it a little bit larger.

Also, you have to remember that the more traditional press companies are used to the corporate programming atmosphere, where any proposed change has to go through several levels just to get approved. In this case, even if the programming takes less than an hour, it's probably anywhere from a day to a week of work to go from idea to product. Yes, this is absurd, but it is what the press is used to, so any small change is interesting to them, because they might not consider that it only took a trivial amount of time to put in place.

Hate? No. Envious? Yes.

That's just a sign of being out-sold. Bravo for the PR team that leveraged an idea.

No hate, I already got a coverage by national press for a software that needed 2 hours of work.