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Well, he didn't take full advantage of the hardware - he changed significant part of it (raising total final price by 1/3). Nevertheless I agree - it is very impressing ! :)

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> he changed significant part of it (raising total final price by 1/3)

Have to say the coolest thing about the recent collaboration projects from Ikea is you get work from well regarded product designers at prices everyone can afford.

That is Ikea's usual modus operandi. Their merchandise is well designed and engineered for the most part. The cheap furniture is good - but only for the price. Some of the less cheap stuff is pretty good quality, like kitchens.

IKEA needs to Apple it up a bit. Increase the hardware specs, , add 1/3 to the manufacturing cost, double the price, build an app store for people to download new effects to their box, charge 30% of the revenue from these effects.

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