After reading about storytelling, I realized that I'm as fascinated to a well-crafted world as good plots and characters.
There's not much to read about, as a fiction world can contain as much detail as the real world. I'm spending time looking at the fiction worlds that I like and taking them apart.
As an exercise, imagining places and races is also interesting. You'll be amazed by the amount of details required to fill the gaps in order to "see" something in your head.