Why do the newer versions of these have to have freaking Alexa bundled with them. It's like a giant skid mark on an otherwise premium product. Bose does have the best noise cancelling functionality, but I'm simply never going to buy anything with Alexa, Cortana, or whatever Google's version of a voice assistant is paired to it. I deal with Siri crapware because Apple's incentives are slightly better aligned than these other advertising companies, but even that I hate and would get rid of in an instant if possible.