Your deal doesn't have to be exclusive. Indeed, it may be in your interest to supply content or functionality in a non-exclusive deal. (A good example of this would be Microsoft licensing MSDOS to IBM on a non-exclusive basis.)

If you've got good content and functionality which is wanted by one website then there exists the possibility of others wanting it too. Getting the first sale is the hardest and one customer has already "beaten a path to your door".

A licensing deal would allow you to remain independent and it would reduce the legal complexity of an acquisition to that of a simple business deal.

Tags: [business] [licensing] [acquisition] [Microsoft] [IBM] [MSDOS] [content] [website] [sales] [legal]