As someone who has tried to educate new entrepreneurs about IP, I can tell you it's really hard to get the message across. By default, new founders just have no idea that IP matters at all. They understand moral principles like "stealing is bad", but they are clueless about licenses, patents, copyright and trademarks. It takes at least 2 hours of a pretty intense discussion to get them to even remotely open their eyes.

And in practice, does it really matter? Look at YouTube, they cheated to get started, and no one seems to care. Better cheat and win than play by the rules.