My understanding of this product is that it is a revisiting of Very Long Instruction Word (VLIW) as seen in Itanium 20 years ago. I think that the idea of VLIW was a good idea that failed at the time due to the pure momentum of x86 and Moore's law.

Now the Moore's is basically at its end and x86 is partially stagnating, at least from Intel, other platforms like ARM are gaining traction and it seems like a good time to revisit VLIW.

I think another key factor is that most applications now run on top of platforms/frameworks rather than at the native level. This means you only need to port Linux, the JVM, node, python, and a few others and you captured a pretty large potential audience. Compare this to the mid 00's when moving to Itanium meant porting all you native apps.