I see these things as falling under "consumer protection laws." There are lots of areas where the free market creates perverse incentives and society has created regulations in order to address these issues. We have food regulations because companies used to lie about the food they were selling, we have building codes because companies were constructing unsafe buildings, we have education regulation because schools were failing to provide a base-line education, and we are pushing for healthcare regulations because the private sector has fucked healthcare industry so badly that most of us feel that we should nuke it from orbit.
You might not agree with my take, but I assure you that we are talking about the same thing. You may not think the public agrees with these things, but regulations like this didn't appear out of thin air and private companies certainly didn't put them in place. What happened was the public got tired of dealing with these problems and elected politicians who did something about it.