The company did survive.
Four or five times since then, a friend or acquaintance has asked me if Akamai would be a good place for them to work. In all cases, I have told them to go ahead.
Can you see anyone from Bird having that opinion about the company in the future?
These people being laid off spent a portion of their lives working for the company. They might have some personal contacts they'd like to get from their former colleagues, additional information since our healthcare is absurdly tied to our employment, as well as some level of understanding as to why they're being let go.
To appeal to your purely non-empathetical side, it also is negative PR for the company and might be a deterrent for future prospective employees to know that this company likes to handle mass layoffs in a "single, atomic operation."
We're now entering a recession with mass unemployment, so any company, no matter how shitty, will be able to pick up the cream of the crop for pennies on the dollar.
As a matter of fact it puts you in a position where everyone you just fucked over is willing to take extra steps to make every little bit of communication harder and less efficient.
I would not be surprised that half of these people are going to start replying to their messages at literally the end of the time specified by the contract.
Good luck getting those laptops back
Sam Rogers, Margin Call
As context, I work in the video game industry, where developers have a bit of a history of doing unrealistic working schedules for "passion". When someone starts telling me how great I am with all this hardship in their company, I immediately get skeptical.