Yeah, that their demographic is weebs... I'm not sure what your point is, but mine is that waifu2x is effectively branded, not poorly branded.
Just because something wasn't directed at a general audience doesn't mean it was poorly branded.
Because of its anime upscaling success, it gained a lot of awareness and is now used in more non-photorealistic images in general, with a very decent popularity.
Anime4K has even less going for it than waifu2x does, it's pretty much just simple warpsharping with a fancy marketing name.
Neither of these are particularly interesting as far as upscaling / remastering goes, and I'm saying that as someone who has done SD to HD anime upscaling/remastering projects from SD masters myself. And while you can get results that look pretty solid for the most part, it is ultimately still going to look like an upscale when compared to native footage. Here's a comparison with two examples:
As you can see in the second example, the upscaled nature of the SD to HD conversion is especially clear in areas where the lineart has been very tightly packed originally.