I don't want to be alerted unless something is important and urgent. I was taught at college to use that distinction.[1]
Not seeing the word "urgent" in the copy on the front page made me think the authors don't appreciate this.
[1] https://en.wikipedia.org/wiki/Time_management#The_Eisenhower...
At the risk of sounding like that bloke who wrote about how he wants to be playing offense, not defense, when it comes to communication, this is what I tell people I work with:
Important/Urgent: Call me or come find me
Important/Not Urgent: Tell me when we next talk, or email me
Unimportant/Urgent: Hover by my desk, or message me. If I'm not dealing with more important things, I might see it in time.
Unimportant/Not Urgent: Bring it up when we next see each other, or email me.
The only things I want making a noise and interrupting me is calls on my phone, the doorbell, my egg-timer and my smoke alarm.