There is no better time to read DeLillo's "White Noise" and learn about "The Airborne Toxic Event".
Probably somewhere in the world a baby’s first word will be “Corona.”
Been a while since I read _White Noise_. If my memory "serves", it's not "Toyota" and it's not a baby's first word but a meditative focalization of one of the characters on the Toyota model "Corolla".
She uttered two clearly audible words, familiar and elusive at the same time, words that seemed to have ritual meaning, part of a verbal spell or ecstatic chant.
Toyota Celica
A long moment passed before I realized this was the name of an automobile. The truth only amazed me more.
A very poignant memory.