I have helped Thrive Market, Shopbop and Skillshare with managing outreach with influencers and programs, would love to chat. rob@glohbal.com
Few suggestions, yes there will be strong initial push from influencer. Then need help in continuing to drive traffic after the initial boost.
I think most of the media narrative is too negative on influencers with few bad apples. 90% + of them have dedicated audience, close relationships, honest and overall pretty smart.
One example publisher is Kelly in the City. I know she drives sales from past projects I've done with her. https://www.instagram.com/kellyinthecity/
Plus shes using her platform to share the importance of staying at home right now with stories of nurses/DRs in the hospitals right now.