So '1.1.1.1 for Families' is actually 1.1.1.2 or 1.1.1.3. Bit confusing, for non-tech-savvy families. Why not just call it 1.1.1.2 (viz version 2).
At least with a word like Apple, the capital "A" designates it as a proper noun and can easily be recognized as a brand or company name in most cases.