Huge amount of web traffic from crypto traders. I'd imagine they will direct those people to their exchange and make the money back in trading fees.
https://bitcoinexchangeguide.com/binances-crypto-exchange-ma...
You're telling me you think they'd drop $400 million in HOPES of just getting that back x-fold via trading fees via a convoluted Marketing scheme?
That's crazy, but hey... let me use CMC to see how many Alt's have a smaller Market cap than the recent $400 Million purchase price tag.
Edit: Forget that, that's a waste of time; I did some legwork on potential IP or exclusive deal and found this from 2 weeks ago:
> Crypto Briefing Announces Partnership Integrating Company's SIMETRI Digital Asset Ratings on CoinMarketCap
https://www.businesswire.com/news/home/20200317005241/en/Cry...
That makes more sense, if the assumption is that institutional level investment is primed to get in and CMC's SIMETRI rating system is the seen as the most trusted way in.
Which I have serious doubts given how so many Banks and Hedge Funds already have established systems in place. Fidelity being the most notable in the US for example, but are much larger outside of the US.