I live next door to a celebrity chef. When I met him, he comes up to me, introduces himself like he's running for office, then there's this pause because he's waiting for the typical "regular guy meets celebrity" reaction. "Haven't you heard of me?"
Nope sorry. As far as I'm concerned you're just my neighbor who doesn't walk his dog and lets the yard fill up with dog poop.
I much prefer attitudes like Annie Lennox, who once said something about how it's nice to do your own laundry for a change.