Ask HN: How to save time working with marketing team?

2 pointsPodCurator1 comment

We're a company that does a lot of event driven marketing (ex. send text/promo after certain event or in customer profile).

We've been struggling creating the right eng flow to make this easier for us and the marketing team - anyone here face something similar / use a tool of some sort to empower marketing?

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You need a way to get analytics on which event is providing high-value customers. That means tracking leads, and getting those leads into your sales funnel. There's a reason Salesforce leads in this field, but even having a spreadsheet full of contacts after the event that you follow up with might be enough to validate your pipeline hypothesis. That said, this is going to be a rough season for in-person events.

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