It's a long term investment to bring security down to the hardware level.
How does that follow? We've had "security" at the hardware level for years. The hardware is as accessible as it'll ever be -- it's only going to get more locked down from here.
Or, better yet, spend that money to educate users and administrators alike on how to protect themselves.
To suggest that further work on the processor security model is a waste because people ought to have done it right the first time is blind to the fact that people will screw up no matter what.