When was the last time an Apple product launch wasn't leaked? I feel like we've known what was coming ever since the infamous lost iPhone prototype (iPhone 6 maybe?). It has been a while.
AFAICT the new Magic Keyboard for iPad didn't leak. There were rumors about a keyboard with a trackpad, sure, but I think everyone was surprised about the design.
Note it won't be released before May though.
It helps against leaking to announce things before mass production even begins.
We usually have some idea of what's coming, but with varying degrees of accuracy. Apple presumably wants the public to know as few details as possible, and that's a sliding spectrum, not a binary.
Not really a "product", but Swift was so successfully kept secret that we were still arguing over what the big announcement was going to be during the keynote where they revealed it.
SwiftUI was also fairly novel.
this was reported on by Gurman and Guber. But both had it slightly wrong, codename was right tho
> I feel like we've known what was coming ever since the infamous lost iPhone prototype (iPhone 6 maybe?).