We all have to learn and try new things, so if WHO says "mask are not helping" while there are evidences (maybe just correlation, but we just don't know for now!) that in some countries masks seems to help we should ask WHO if they are really sure. BTW: the fact that WHO pretends that Taiwan does not exists does not help investigating masks/no masks question.
"Wear a mask if you are coughing or sneezing" - sure, the problem is that even if someone breaths normally, talks normally can spread the virus. The problem with the coronavirus is that it has long incubation time. Someone might spread virus without having any symptoms.
My masks protects someone else, not me (unless I am wearing some pro stuff), as I am not spreading virus 2 meters around me, but 50 cm - maybe this is not that much, but in case of something that spreads according to power laws it might be a visible factor.