“Stealing Money from Customers to Reroute into Projects we Believe in.”

Hey HN, what do you think of our strategy? The quote is one way we think about what we are doing right now at Social Printshop. I thought it was a good idea to tell our customers directly, so i explained everything to a mashable reporter and some of my thoughts were covered in a somewhat popular article last week. The response has been mixed, in terms of feedback via email etc., but overall I support the idea of honesty and full disclosure and I wanted to open up more of a discussion here on HN.

I am generally against consumerism, and hesitant to fully embrace capitalism, but I saw the creation of a start-up as a great way to raise capital to address issues of sustainability, social justice, and the many conflicts deeply embedded in our culture.

Before you start doling out heavy handed criticism, I propose that you would think a bit about how you are (or are not) addressing contemporary social/political conflicts with your start-up.