The SEC Wants Investors to Stop Buying the Wrong Zoom Stock – Nasdaq
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> I hope you didn’t get too clever about this. For instance, if you noticed that everyone was buying the wrong Zoom and decided to profit from their stupidity by selling ZOOM short, then (1) you have done poorly (ZOOM is up almost 900% year to date) and (2) now you might not be able to close out your short.
In some Asian markets they use numbers for tickets (and some people invest based on superstitions about those numbers)
Shorting a stock is only profitable if it has at least some informed shareholders that will react rationally when confronted with negative changes by selling their stakes. On the other hand, shorting a stock inherently full of irrational players and speculators trying to profit from them is contradictory, because you are betting on (deeply) irrational players being rational.
There's also some question to me how much liquidity there is here. Their volume isn't tiny (at least according to Yahoo Finance) but I don't actually know how many shares are trading hands. There might not be a deep enough book to make it worth making the trades.
COKE is routinely mistaken for Coca Cola, but the SEC doesn't intervene because COKE is a real operating company. So I think this is not a sign of overreach from the SEC.