It’s important there are vocal leaders showing the sacrifices they are making — otherwise it’s easy for others to pretend it isn’t possible to make the same sacrifice.
(Ok I’ve said my piece, I won’t continue to be a hater :P)
I would be very surprised if any significant fraction of CEOs and business owners had cut their personal compensation to this degree. Sure there are a few here and than, but probably, what, less than 5%?
This guy is clearly trying to garner some promotion out of his sacrifice, but he did still make the sacrifice and I think it benefits our society to laud people who do this.
What's more, signaling corporate responsibility + personal ethics is a part of his company in the same way that Elon Musk's flamboyancy is a part of Tesla.
I much prefer the former.
It implies that to the immoral who pretend they’re moral. It reminds them of their own hollowness, which provokes a lashing out.
making a dramatic announcement to his 120-member staff on April 13, inviting NBC News and The New York Times to cover it
The reaction was tsunamic, with 500 million interactions on social media and NBC's video becoming the most shared in network history.
https://www.inc.com/magazine/201511/paul-keegan/does-more-pa...
I'm confused as to how he managed to parlay a tsunamic reaction of 500M social media interactions into a 16yo company whose finances are in need of slashing the CEO's salary to zero.
You're only looking at one side of the equation. The CEO wanted to ensure that his employees were all making a living wage. He's so committed to that that he's taking the same wage. To spin that as a foundering business is rather disingenuous.
I wish more executives would take more modest wages. My employer would have a lot more runway if our execs were making the same as the rest of us. Hard to buy into "belt-tightening exercises" where we sack a dozen qualified and necessary employees whose salaries don't add up to a single executive salary...
He was making the same as the rest of his staff so where is his runway? First serious crisis in 5 years since that article and he's scrounging for $70K.