Imagine if you had that substantial cash reserve. This would be an opportune time to buy back shares on the open market after taking care of operating expenses.
One reason cash reserves don't often exist is "activist" investors and private equity who calculate (book value - market cap) as their potential upside from buying undervalued shares and stripping the cash assets before dumping the remains.
Anyway it's an complicated mix. I'd like there to be more emphasis on sustainable valuation growth from some adminstration and the SEC, but I don't know enough to suggest solutions to improve governance.
Also, this is why Central Banks exist.
Had airlines shown the same foresight as those countries they could have shut down service to china as a "supportive measure" for the containment and enjoyed continuing profits in the rest of the world. They didn't.
Perhaps this is a matter of biases and misaligned incentives. In europe airlines were even flying empty just to retain their airport slots. But biases and incentives just mean you're very much aware of the black swans in front of you, you're just ignoring them willfully.
Relabeling these things as black swan events does a disfavor to everyone because they can just throw up their arms and say it was higher force instead of reflecting on the deeper structural issues instead of just working on specifically pandemic-related ones.
Why? If it would help with scenarios like this, what's the argument for it being "inefficient"? Should we only think of the happy path on our books?
The reality is that these costs are offset to the customer, in the name of increased profits. I wonder how different pricing would be for airlines (and other businesses) if they didn't rely on revenue to bail them out of market fluctuations like this, and smaller ones they're sure to experience during the year.
The economy lately is like a Formula 1 engine that is designed for acceleration and short 15,000 RPM bursts of insane speed but only lasts for a few months of use.
As others have said, they are privatising the profits but socialising the losses.