Several top-level commenters are questioning why the restaurant owners would be upset about this. Some reasons are listed in the Verge article:
1. It's causing unneeded additional stress to the business owners
2. It causes harm to their reputation
3. It was done without their consent
4. It's being done on a mass basis for [Yelp/GoFundMe's] benefit
5. The process to opt-out is arduous
It doesn't seem like a ridiculous request that you get the owner's consent before you involve them in some kind of business arrangement.