Biz Model for 40-Yr Old "Social Networking" Company

I got an email from Harris Connect, which handles the alumni database for my old high school.

The company is old-school in many ways: it was founded 40 yrs ago(!); it requested I call in by phone to confirm accuracy of data; and one of the ways it makes money is by offering printed directories, including a $40 "deluxe" version. They offer a variety of other white label products, including online social networks, according to their site.

A bit of searching shows them to generate $50-100MM/yr in revenue with 500-1,000 employees (admittedly, the rev per emp is low compared to companies that leverage highly scalable technology).

As the Facebooks and Xings of the world look to monetize their offerings beyond advertising, I thought I'd share how this old-school company does it.