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Site (page) looks good to me.

> SEO efficacy

I have just one questions: how are you going to get a 1-page site to rank for popular keywords.

> Ideas on how to get the word out without being ridiculously spammy

Perhaps, (meaningful) participation in forums (related to health, lifestyle, environment etc.) that allow sigs in posts?

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Thanks for your thoughts!

I had not thought of the issue of it being a 1 page site (I'm fairly new to the SEO world) -- I'll add a page for each product with more details, photos, videos, etc. as a start. I'll also start looking for forums that I could participate in.

Thanks again!

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