It's like Twitter to me when it first launched. What honestly is the allure of it? It's really just real time Twitter with chat functions but I am probably really naive to it's uses
My very personal opinion is that the allure is mostly to people with PR/Marketing/Comm tendencies. It's basically crack for individuals or roles who thrive on attention & engagement with others (or the illusion of it, if we're going to be cynical).
But thats every social media site. Mastodon feels more like a techy or "in the know" journalist oriented of a site...and apparently hookers too.
Each instance tends towards being an echo chamber for a particular niche group. This had advantages and disadvantages.