The problem with that black and white reasoning is that on some level "the market" represents people's livelihoods and eventually there comes a point where it's reasonable to say "X people should die to prevent Y amount of hardship for Z people".
Society already does this with the automobile. 36,000 people die every year for the convenience of driving, which I feel is a completely reasonable tradeoff, and this is not a controversy, at least in the united states.
Unrelated but curious, why do you feel it's a completely reasonable tradeoff? In my mind, automobiles have led to a class (and historically race) divide which further segregates and polarizes sects of society.
As for whether I think it's a "reasonable tradeoff". I don't know, but maybe because it's not brought up as controversial by society. This is not a good reason, I suppose, but I haven't really thought about it. I guess I'm mindlessly mimicing the ethics of people around me.