> I would like to hear how would you design this kind of site without PS?
Not speaking for anyone else, but my usual design process goes something like this:
1. Identify the structure, in pure information terms.
2. Get a basic idea of the layout, often using just a pencil and paper, or a quick mock-up tool like Balsamiq.
3. Implement the basic structure using HTML, typically as a set of divs nested in some reasonable way.
4. Implement the basic layout using CSS, just enough to position the divs in the right sort of places.
5. Add a bit of placeholder text/images and start styling the details as necessary.
The answer to your exact question, however, is "I wouldn't". I think the page you cited is horrible on just about every level, and if that's the kind of result you are looking for from using PS, you're welcome to it.