I didn’t say most people, I said “abound”. Even 5% of people ignoring “asking nicely” could deal critical damage containment efforts, and I suspect the number is more than 5%.
> Case isolation in the home — Assume 70% compliance — Symptomatic cases stay at home for 7 days. Household contacts remain unchanged.
> Voluntary home quarantine — Assume 50% compliance — Following identification of a symptomaticcase in the household, all household members remain at home for 14 days.
> Social distancing of those over 70 years of age — Assume 75% compliance
> Social distancing of entire population — Assume 75% reduced contact outside household, school or workplace (the wording here is different, does not mention "compliance")
> Closure of schools and universities — 100% of schools, 75% of universities
I would recommend reading the report. Unlike certain summaries, the report itself is very clear about all the assumptions baked in, and so you won't get a false sense of "This is 100% how it will be". (That said, I'm not questioning their numbers since I think they're likely more accurate than any I could come up with myself).
[1]: https://www.imperial.ac.uk/media/imperial-college/medicine/s...
To convince them to participate in containment, their more responsible friends, family, and colleagues need to reach out, and more importantly we need to have consistent messaging from the government.