OS X Lion preview ably demonstrates that disc is dead
tuaw.com
tuaw.com
I would like to add that I bought Windows 7 online from Microsoft and downloaded it, so Apple's hardly doing something new here - MSDN has had similar downloads for years.
The disc isn't dead, it's not even sleeping - most people will still want to burn their downloaded copy of a final release OS to disc for reinstall media.
There's going to be a considerable chunk of engineering to get there. In the interim, there's too many upsides to having SSD locally to act as a cache for the cloud and as a persistent store for reboot for it to go away soon.
Vapid tech journalist follows along, declares all physical media to be dead in hopes of harvesting pageviews.