I think it's a bit arbitrary and ridiculous that Dan is getting the kind of attention he is for these projects given all the other products out there - but that's the way mob mentality and yellow journalism a la Tech Crunch work, so good for him for exploiting that.

Most entrepreneurs would kill for this kind of attention to their weekend projects. Now everything he does is inherently newsworthy because he's "the creator of Breakup Notifier."

The lesson here is - do something controversial and make a name for yourself. Notoriety is far better than obscurity for an entrepreneur.