A couple of days ago, I launched a major feature for my website monitoring service (https://tryhexadecimal.com), and that is status pages. I have been meaning to do it for a long time since some customers were asking for it, and it will help to differentiate from competition in a major way. I had to migrate my Rails app from Heroku to EC2 to accommodate this change (I need to obtain both a wildcard TLS certificate for my domain and certificates on behalf of my customers).

Over the next few weeks, I will be polishing it and expanding the feature set, but that's not where most of my brain cycles will go, though.

I am still looking for marketing channels that will consistently bring right people to my website every month. A few things I am considering:

* Double down on writing. I do have a behind-the-scenes journal-y thing ... with 2 articles on it. It certainly needs more love. What I want to do:

1. every N days publish a "behind-the-scenes" story about running a one-person business

2. share it on relevant communities, get on some newsletters, and perhaps get some backlinks

3. build an email list

4. get organic traffic from search engines every month

* Double down on SEO. I have picked most of the low-hanging fruit already (technical & on-page SEO). I do have a single webpage that accounts for most of the organic search traffic (pretty low in absolute numbers), however, I feel like I'm missing on several adjacent keywords. Ungood!

* Start writing in-depth technical guides. You know, the ones that would rank for a whole slew of keywords, and bring in targeted traffic to the website. That's what DigitalOceans and Linodes of the world are doing, and I'm sure it does wonders for them.