From an execution standpoint, I fully agree with you. That's what I did when we first found out that the domain had been registered and saw the site he had put up. I collected information and then left it alone to focus on our March 1st launch.

Now that he is being more aggressive, it's rude and a nuisance. He setup a similar facebook group to ours with a hyphen in the name instead of a space; He is tweeting about it and it's showing up in our name searches; etc.

Also, he is offering something similar to what we are offering as a (very inexpensive) service, for free; Which is just annoying and potentially confusing.

Trying not to focus on it. Serenity Now. :)