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isn't it like $325 to file a trademark?

If you think 'this is a viable business, something that I want to spend my time working on to make something great' isn't $325 chump change?

True, in the grand scheme. You make a good point.

Yeah, I started filing it this morning before writing this post. Trying to cover all of my bases. :)

trademark filing will only cover you in the US, you need to look at more options